The Celebrity Link achieves your goals with a unique method we call…

The Process

GO-AHEAD PHASE – We learn anything and everything about you, your issues, concerns, goals, dreams – where you are now and where you would like your new project to take you. We want to hear it all. We then work with you to identify your ideal brand messaging and creative concepts. We are creatives who think strategically, and we love the process of brainstorming you to your best solutions. We understand that you want a celebrity who will represent not only your brand but its values and messages. Throughout, we keep you on track with your intended budget. Once we know your target audience and understand the big picture, we move into the…

THROW IT AGAINST THE WALL PHASE –Here is where we hammer out the details and add our two cents. We share ideas and explore all possible options, while setting up a clear timeline of events. Most importantly, we discuss who might be the right ‘type’ to sell, speak about, or demonstrate your product or organization. Which leads us to the…

WHO’S BEHIND DOOR NUMBER 3 PHASE – We take the ‘type’ profile and bring you back an extensive list of celebrity suggestions with detailed information on each using our one of a kind database. We can have a detailed list for you overnight or for that last-minute meeting. Then, we’ll discuss the celebrities’ potential consumer value and their possible cost to you. We are there to tell you why we believe a specific person or set of people would best fulfill your needs and work with your campaign criteria. We then help you narrow down the list to your top five candidates. And then we move into the…

I’VE GOT YOUR NUMBER PHASE –This is where we contact the representatives of the selected talent and find out availability, ballpark cost, and potential interest. Then we immediately turn into the…

MAY I HAVE THIS DANCE PHASE –Now it’s time to negotiate the deal. This is what we love and where we particularly excel. We have done this dance many times before, and in the area of celebrity negotiation, you want an expert with years of experience on your side. The Celebrity Link does not represent celebrities – we represent you. When we negotiate, it is on your behalf and with your bottom line in mind. Once all parties have agreed to usage, services, travel, term, budget, etc., we finalize the contract. Next, let the media training begin in the…

ALL HANDS ON DECK PHASE – From concept to the last take, speech, or interview, we are there when you need us. We have managed many commercial shoots, Satellite Media tours, national media events, speaking engagements, private appearances, and book tours. You name it, we have held someone’s hand through it.

We understand the hard work that goes into developing a campaign or event. Finding the right talent is that final piece that brings all the hard work to fruition. That’s why advertising agencies, public relations firms, and companies of all kinds seek out The Celebrity Link.